Who We Are
Playmakers is an entertainment and sports marketing and commercial agency, specialised in gaming and esports.
Based in London, we understand gaming audiences best as this is where we do most of our work day to day, and have done for 10 years and counting. As part of a wider group which includes extensive industry event operational expertise and esports and gaming media management, we know what it takes to plan and deliver a successful event, on budget, and with KPIs and different audience profiles in mind.
For this project we are proposing to act as lead event partner for the Assassin's Creed: Black Flag Resynced launch in London, UK in July 2026, taking full ownership of production from brief through to delivery. This includes theming, entertainment, creator management, press junket logistics (media invites and management), full guest management, gifting, filming and post-production.
The proposed budget for this event is £80,000, excluding venue hire.
The Concept
Guests step into the world of Black Flag for an evening.
The venue becomes a Caribbean port town at the height of the golden age of piracy. Favourite characters from Kenway to Blackbeard to Bonnet, attendees will feel like they are aboard the Jackdaw, on location in Nassau, in Cuba and more. It is one that is made to be as fun and engaging whether you are a Black Flag superfan, a casual Assassin's Creed player, or brand new to the franchise.
We will not brief creators to make content, but build an environment and activities that inspire them to do so in a way that works for their audiences. From a pirate actor crewmate refusing to hand over a clue until someone sings a shanty back to them, to Stede Bonnet as host welcoming you in.
We have a curveball venue idea we wish to put on the table: the Cutty Sark in Greenwich. As one of the last surviving tall ships in the world, it provides an authentic maritime backdrop that would be pretty unforgettable. An iconic part of London, it is available for private hire and a Black Flag launch held on a real 19th century clipper ship is one that would cause a stir. We are happy to explore this instead of, or indeed alongside, the Red Bull Gaming Sphere if there is appetite for it.
How guests feel right away and throughout matters and we are all in on the smaller details that impact this. Warm amber lighting throughout, rope and rigging from the ceiling, barrels, lanterns, wanted posters and period props across tables, plus game-relevant Easter eggs throughout (Mayan Stones, Templar Keys and shanty scrolls to chase).
Venue screens running game footage, all staff in period-appropriate costumes linked to key game characters: Kenway, Adéwalé, Blackbeard, Bonnet, Anne Bonny.
Stede Bonnet welcomes attendees at the door, lets them know where things are (including general housekeeping, whilst in character of course), the plans for the event, and introduces the crew.
The Treasure Hunt
The treasure hunt is the backbone of the event.
It gives creators and all guests a mission to pursue for the duration. It keeps it active and lively, and in tandem aims to prevent cliques and get everyone chatting.
Every guest receives a parchment map on arrival. The map shows the venue redrawn as a nautical chart with a riddle at the bottom pointing to the first station. When guests reach the correct zone they find an actor, in character as a member of Kenway's crew, waiting for them.
The actor will not hand over the next clue until the guest completes a short challenge: a shanty sing-off, a pirate trivia question, or an oath recital. The challenge is quick, fun and built to be filmed.
On passing, the guest receives a physical item containing the next clue: a Mayan Stone, or a wax-sealed scroll. The final clue leads to a locked treasure chest. The first to open it wins.
The obvious problem with any in-venue treasure hunt is that the first person finds a clue, tells everyone else where to go, and the whole thing collapses in the first ten minutes. We have designed around this deliberately.
Stations unlock at set intervals across the evening. Nobody can access stage two until a set time, regardless of how quickly they find the location. More importantly, knowing the location does not give an advantage. You still have to face the character and pass the challenge yourself.
Sets the hunt in motion at arrival. Introduces the premise in character, hands guests their map and plants the first clue within his welcome address to the room.
Sets the hunt in motion right away after guests have gotten their bearings, handing guests their map and planting the first clue. Two actors stationed across the venue as gatekeepers for stages one and two. Different challenge types at each station to keep it interesting.
Guards the chest at the final stage, making it the highest-stakes challenge. The chest opening is a planned hero content moment with a dedicated camera on it from mid-evening onwards.
Run of Show
Working draft. Exact timings to be confirmed with WeHype and Ubisoft. We have proposed a 4:30pm to 9pm window to enable attendance for those travelling home out of London that evening.
Guests arrive to Stede Bonnet in character at the entrance. Each guest receives their parchment treasure map as part of the arrival pack. The venue is fully dressed and the sea shanty band is already playing when the first guest walks in. The bar is open. First drink in hand, the evening begins.
All activity zones are open and running. Creators move freely across gameplay stations, the tavern bar, mini game tables, the wanted poster station and the rope challenge. The treasure hunt is live but stage two is locked, so early arrivals explore and settle in rather than immediately racing for the finish.
All treasure hunt stations unlock. The hunt becomes the spine of the evening. Creators chase clues, face the actor challenges and film each other throughout. The chest is visible in the venue but inaccessible. The shanty band plays on throughout.
The first guest to complete all three stages faces the final actor challenge and opens the chest. A dedicated camera has been on this spot since 7pm. The prize is revealed. The crowd reacts. This is the planned hero content moment of the night and the filming crew is positioned accordingly.
Gaming continues, the band plays out and creators wrap their content. Press have had access to gameplay stations and Ubisoft representation throughout the evening. The event closes at 9pm, and we wish everyone a bon voyage!
Press Junket
The press element is a core deliverable and runs concurrently with the evening event within the same venue.
Press are not a secondary consideration slotted into the creator event. They are managed as a completely separate operational stream with their own dedicated area, their own schedule and their own point of contact on the night. Playmakers handles every element of press logistics so that Ubisoft and WeHype can focus on the content.
Press have access to a dedicated section of the venue, separated from the main creator floor but fully dressed within the same theming. The area features a branded hero background designed for broadcast and photography. During the press junket this space is reserved for media. Once the junket wraps, the hero backdrop transitions into a dedicated creator reaction and interview zone, used throughout the evening to capture on-camera moments with attendees.
Press are managed through a rotational slot system. Journalists and outlets are assigned time slots across the evening, rotating through gameplay stations in groups. This ensures every press attendee gets meaningful, unrushed access to the game without any one outlet monopolising a setup. Playmakers builds and manages the full schedule, confirms slots with attendees in advance and manages any changes on the night.
Dedicated gameplay time on reserved stations. Access to Ubisoft spokesperson for interview or comment. Full event access to experience the activation as editorial context. A clean branded backdrop for any filming they are doing on site.
Full accreditation process. Pre-event schedule confirmation with all outlets. On-site point of contact throughout the evening. Slot management and any rescheduling on the night. Coordination with Ubisoft on spokesperson availability.
The theming and energy of the room work directly in the press's favour. This is an event worth writing about. That makes the junket significantly easier to run than a standard preview in a function room, and it means the editorial content that comes out of the night reflects the ambition of the game itself.
Live Sea Shanty Band
A sea shanty band plays for the duration, with some breaks for rum and checkers.
We will ensure they focus on reproducing Black Flag's original shanty soundtrack, and sprinkle some other classic shanties throughout. Black Flag's shanties are one of the most celebrated and nostalgic elements of the game. Hearing them performed live in a venue dressed as Nassau is an immediate emotional connection to the IP. Players who spent hours below deck listening to their crew sing will feel it the moment they walk in.
Creators will film the band without being prompted. It requires no setup, no briefing and no coordination. It just happens.
We are exploring The Hog Eye Men as our lead option and will obtain further quotes. This is a well-regarded four to six piece who perform regularly in London, saving on costs.
Creator Activities and Content Zones
The event runs multiple activations simultaneously so creators always have something to film, something to do and something to compete over. All activities are themed to the Black Flag world. Nothing is generic. Every zone is designed to work on camera.
Early access builds on dedicated setups. A hero backdrop behind each station means every piece of footage a creator shoots has a strong branded visual behind it. A dedicated camera covers the gameplay area throughout the event to capture organic reactions. This is the core content zone and it is designed to look the part on every platform a creator posts to.
Themed bar with alcoholic and non-alcoholic options. Signature cocktails named after game references: the Jackdaw and the Iguana Hide. The bar also features a mixology class run by a pirate-flair bartender who will put on a show and teach guests to make the signature cocktails and mocktails. We will look to hire someone for this role as Anne Bonny, given the character's career before becoming a pirate. A social hub, a show, and a content moment all in one.
Short maritime skill stations run by a costumed host. Quick, tactile, easy to film and naturally funny when people struggle. A physical activity option for creators who want something beyond screens, and a strong ambient content moment when a crowd gathers to watch.
Guests get a Black Flag style wanted poster produced with their face and a custom bounty amount on site. Immediate shareable content. No briefing required. People will post these to their channels without being asked because it is simply a strong piece of content. Simple to operate, very high return.
Black Flag features three period mini games: Checkers, Nine Men's Morris and Fanorona. We bring these to life as physical table stations with a costumed host running a Beat the House challenge. Fans of the original will recognise these the moment they see them, and that moment of recognition is itself a content moment. For those who do not know the game, they are accessible and fun in their own right.
Event Filming and Post-Production
Playmakers provides full event filming and post-production. No live stream required.
A multi-camera crew covers the full evening across every zone simultaneously: gameplay stations, creator activities, the band, the press area and the treasure hunt. Minimum three cameras on the night. A dedicated camera is positioned on the treasure chest from 7pm specifically for the planned hero moment. The crew is briefed on the run of show so they are always in the right place at the right time rather than following the action reactively.
All footage and photos are edited and delivered within five days of the event closing, with the ability to expedite further if needed. Playmakers produces four distinct deliverables:
A 2 to 3 minute edited recap of the full evening. Delivered with a full music version and a clean version without music for flexibility in how it is used.
Short-form vertical and horizontal clips cut for social distribution. Chest opening, shanty band, creator reactions, wanted poster moments, mini game highlights. Ready to post, optimised for Ubisoft and WeHype's platforms.
A full photo album covering all key moments and attendees across the event, delivered alongside the video content.
The complete raw footage from all cameras, enabling WeHype and Ubisoft to use as needed for additional clips, edits or future content.
Attendee Merchandise
Quality and something people actually want is the priority above all else.
We are building a full pack, a treasure chest, around the Black Flag world. Each item is chosen because it has content value, collectible value, or both. Nothing generic, nothing that ends up in a drawer.
A quality tee from the full.life x Assassin's Creed Black Flag range. Design rooted in the IP, something a creator would actually wear on stream. This is the item that keeps working long after the night is over every time it appears on camera.
A replica of the in-game Mayan Stone collectible. A physical object that means something to anyone who played the original. Tactile, desk-worthy, and very much in the "if you know, you know" category. Ends up in frame on streams for months.
A personalised Assassin's Creed Black Flag Resynced playing card deck. Luxury black and gold foil finish, Brotherhood crest design, parchment-effect card faces. These also double as the wagering chips for the in-venue Beat the House checkers challenge.
A custom branded rope lanyard via Brand Stamp. Practical, wearable on the night as a badge holder, and on-theme with the maritime aesthetic. The kind of thing that actually gets used rather than left in the bag.
A branded tin of artisan rum fudge. Nassau-themed packaging, Jolly Roger motif, and a food item that is genuinely on-theme rather than a generic branded snack. Gives the chest an extra moment when it opens and the smell hits.
A parchment-effect printed piece: a replica wanted poster, a treasure map or a Brotherhood document. Something that feels like it came out of the game world. High perceived value, low production cost, and a strong content prop for creators.
Presentation is everything, and guests will not receive a tote bag. Instead their merch pack arrives in a locked box, a sealed crate or a chest that requires the first clue from Stede Bonnet to open. The arrival moment is the first piece of content a creator makes at the event, before they have even moved into the main space. We design it accordingly.
Creator On-Site Management
Creator sourcing and outreach sits outside Playmakers' scope for this event.
Once the confirmed list is in, we take full responsibility for everything on-site, including building and running the accreditation process, managing arrival flow, ensuring every creator knows what is available and when, providing dedicated support for priority talent and acting as the point of contact for creators (and their managers and agents) throughout the event.
What Is Included
Proposed Timeline
Brief confirmed, date locked, venue walk-through. Supplier outreach begins across theming, AV, filming and the band. Ubisoft brand asset pack requested.
Supplier quotes received and confirmed. Theming concept signed off with Ubisoft. Merchandise spec agreed and production ordered. Apparel lead time is 4 to 6 weeks so this needs to move quickly. Actor brief written and casting begins.
Theming production underway. Treasure hunt clues written and props in production. Press schedule built once press list is confirmed. Creator accreditation list received and onboarding process built.
Full production rehearsal and run-through. Actor briefing session. Final venue walk-through. All logistics confirmed. Merchandise received and checked. Press slots confirmed with all outlets.
Crew on site from mid-afternoon for load-in and dress. Full run-of-show managed by Playmakers. Filming crew briefed and in position. Doors open 4:30pm, event closes 9pm.
Footage and photography editing begins immediately. Recap video, social clips, full photo album and raw footage delivered within 5 days of the event closing. Final sign-off from Ubisoft and WeHype before files are shared.
